As many of you probably know, I've been teaching myself simple video editing and production over the last few years. I was excited to get the chance to put my skills to work on a promotion video for As You Like It at the Riverside Theatre. I firmly believe that theaters must begin to fully embrace online media. The Great River Shakespeare Festival has been leading the way in this field, at least in the Midwest. Their promotional video for the 2012 season, The Real Housewives of Shakespeare, has 16,000+ views on youtube. Besides hopefully drawing up audiences, videos like these humanize Shakespeare's characters to modern audiences, create visual references for viewers who attend the play, and are just plain fun. I would argue making videos like this also support the storytelling of the play. Taking a character out of the play and into the world, like all character-based improvisation, strengthens the caliber of the actor's work onstage. We, as the actors, now have new memories, new muscle memories as our characters.
So if you have a good idea, speak up. Actors are often the most creative people in a room. Chances are someone will love your idea and let you run with it.
Enjoy the adventures of 3 country folk in the "big" city.